Ready to grow your tech brand?
If you need content that contributes significantly to your brand’s growth and revenue, this is for you.
Growing your tech brand means increasing the number of people who use and pay for your solution.
This involves 4 key steps.
Four steps needed to grow your tech brand
1. Reach
2. Capture.
3. Convert.
4. Retain.
All 4 steps need content.
It doesn’t matter the channel you use.
Whether it’s your website, email, Google, LinkedIn, X (Twitter), Facebook, Instagram, or YouTube, you need content.
Not the ChatGPT mix and match kinda content, but content that pulls, pricks, and pushes your target audience.
How to grow your tech brand
1. Reach:
You have to reach more people who need your tech product or service and pull them into your ecosystem.
Business is a numbers game.
The more you reach relevant people, the higher your chances of getting new customers.
2. Capture:
Not everyone you reach will immediately pay for your product or service.
Some people will say “definitely not”, others will say “maybe”, and only a tiny percentage of the people you reach will immediately take out their cards and pay for your stuff.
So you must capture the details of those who say “maybe” and those who say “definitely yes” but don’t buy.
Fail to do that and you could lose them FOREVER.
All your reach, WASTED.
3. Convert:
Capturing 1000 “maybes” and 1 “definitely yes” doesn’t mean 1001 new customers.
You need to convert them into paying customers using content that pricks and shows them what they’re losing out on and what they stand to gain if they pay for your solution.
You need content that pushes those who need only a nudge to buy.
4. Retain:
Your success doesn’t stop at the sale or subscription. Especially if you’re running a SaaS model.
Getting 100 new paying customers while losing 100 isn’t growth.
And when you factor in customer acquisition costs, you’ll discover that you’re actually declining.
That’s why you must work at retaining the customers you’ve acquired while you try to reach more people.
You have to create content that makes their use of your product or service easy and hitch-free.
If you want to reach more people now, send me a message here.
My Process: SEO and content marketing for tech brand growth
1) Contact me: Send me a message.
- Your name.
- business/brand name
- expected result.
- budget.
2) Review: I’ll look at it and get back to you within 2 days.
3) 15 minutes call: If I can contribute significantly to the growth of your business, I’ll get on a brief call with you, to ensure we’re a good fit.
4) Contract: If we’re a good fit, you and I will sign a contract that clearly states terms, timeline, and deliverables.
5) Win-Win: I get to work on an exciting new project, your brand grows, and I get paid. Win-Win.
PS: Here’s a video of how I write SEO content.
Send a message to get started.
Got questions?
I’ve got some answers.
Yes. But you need a deep understanding of the principles to make it work.
Because of the proliferation of AI, cheap content no longer works. The standard for effective content has increased.
Writing content without a good strategy won’t get you the results you desire.
There are many reasons why this may occur. A few of them include.
- Poor understanding of what your target audience wants.
- No strategy.
- Content only focusing on one stage of the buyers’ journey.
- Poor promotion.
- Subpar writing skills. (ChatGPT can’t help if you don’t know what great content looks like)
This list can go on and on.
It’s why you need someone who understands how all this works to do it for you.
Sometimes a little tweak may be all you need. Contact me here.
1. High intent
People searching on Google are looking for solutions to their problems, not just scrolling on social media to have fun and catch up with friends.
That means they’re more open to using your tech solution.
2. Rich content
SEO and content marketing allows you to position your brand as the go to for people across all stages of the buyers’ journey.
It gives you the freedom to dive deep into the problems your users face.
You get to answer some questions users have but can’t articulate.
3. Easy to repurpose.
Long form content made for your website can be easily repurposed for sharing on other platforms.
But content made for other platforms are not easy to repurpose for your website because they’re just not rich enough.
You can create multiple social posts from a single SEO blog post.
More questions? Ask here.