SEO Headline Guide

The Heading

Your heading (headline, topic) has only one job. To catch the attention of searchers.

For that to happen, you need to highlight 3 key things.

  1. That you have exactly what they’re searching for.
  2. That you understand their unique situation.
  3. One reason why your article is better.

Here are 7 headline formulas.

i) Number + Modifier + Keyword (e.g. 5 Best Deals For Laptop External Keyboard / 5 Easy Ways To Lace Your Shoe)

ii) Modifier + Keyword + Year 

Examples

iii) Number + Modifier + Keyword + Location (e.g. 7 Best SEO Companies in Nigeria) 5 Best Deal For bLaptop External Keyboard in Lagos

iv) Modifier + Number + Keyword + Location (e.g. Top 7 SEO Companies in Florida)

v) Keyword + Promise e.g. 

vi) Modifier + Keyword + Location e.g. 

vii) Modifier + Keyword + Benefit e.g.

Number + Modifier + Keyword + Target Audience e.g. 

NOTE: Your heading must always contain your keyword. Always.

Made with much love, Tari.

PS: If you found this valuable, there’s more where it came from.

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