Engaging SEO Hook Formulas

The Hook

While your heading grabs people’s attention, your hook will make them read further. It is your chance to show readers the benefit of your article, to show them how it can change their lives for the better. You must convince searchers that you have the answer to the questions, and that you have the solutions to their problems.

 

There are different ways to go about the hook.

 

  1. Use shocking statistics.
  2. Tell a compelling story.
  3. Use testimonials.

 

But here’s my favourite (My Formula For Writing Intros That Hook Readers In)

 

Question + Reader’s Position + Reassurance + Benefits

 

Example:

 

Is your product or service primarily sold to other businesses and business owners? – Question

 

You could be losing money if you don’t know these B2B marketing strategies.

 

In case you’re wondering “Where can I find B2B customers?” or asking yourself “How do you attract a B2B customer?” – Reader’s Position

 

I need you to know that your questions are valid because the strategies for getting customers in the B2B space are different from the typical methods used to market consumer products. – Reassurance

 

But by the end of this post, you’ll no longer have to worry about how to get new customers in the B2B space. – Benefit

 

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Here’s my formula for writing hooks that hook.

 

Are you interested in [topic]? 

I know you are [reader’s current state], 

but I assure you I can help you achieve [reader’s aim]. 

By the end of this post, you will [benefits]

 

Example: Are you interested in starting a vending machine business but don’t know how?

 

We’ve helped dozens of UK citizens start their own business, and they’re currently making at least $2,000 each month.

 

Today, in this post, we’ll show you how to start your own vending machine business and succeed.

 chance to show readers that your article can change their lives for the better, to show them that you have the answer to their questions and the solutions to their problems.

 

NOTE: Your hook should also contain your keyword. But this isn’t compulsory.

 

Made with much love, Tari.

 

PS: If you found this valuable, there’s more where it came from.

You can find me on LinkedIn, Facebook, and YouTube @tariyousuotech.

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