Content analytics keeps you from shadowboxing.

By tracking content performance and user interaction, you gain insights that can refine your strategy.

This helps you increase reach and improve conversions.

Some things involved
> Google Search Console
> Google Analytics

> Set up tracking parameters
> Track user interaction with your content
> Collect data
> Data analysis

> Find out what’s working and what’s not
> Spot bottlenecks in buyer’s journey
> Spot opportunities for conversions